Kiwanis Club of Roanoke: Strategic Plan 2017-2021

Vision Statement:

The Kiwanis Club of Roanoke is a moving force that improves the quality of life in our community. As a continuation of a century of service, we will:

• Invest in our community through meaningful service projects and fi-nancial support

• Support Service Leadership Programs (SLPs) financially and through encouragement and engagement

• Cultivate and encourage a community of members that have fun and are friendly, diverse and inclusive

• Provide personal fulfillment and growth through leadership and service opportunities and by recognizing accomplishments

Strategies (following Kiwanis International I-Plan)


Membership & Engagement

• Increase and sustain active engagement of members and better utilize members’ expertise

• Continue to increase club diversity

• Increase membership by reducing time commitments and financial barriers that limit new members

Impact: Meaningful Service

• Determine our signature project(s) and provide more re-sources. Cultivate increased awareness for that project or projects

• Enhance collaboration with grant recipients; provide more sweat equity to grant-funded projects; solicit more feedback about im-pact of grant awards

• Place increased emphasis on community workforce devel-opment that is reflective of the community we serve

Image: Internal and External Awareness

• Create greater awareness of our Kiwanis Club in our com-munity by allocating more resources (money and/or mem-bers) toward image/brand/advertising, etc., including possible paid ad-vertising, and by developing stronger relationships with the media

• Create greater awareness of our SLP support and activities

Investment: Financial Viability

• Strengthen administrative budget

• Develop new and innovative methods to raise funds/create revenue sources